Sales & Marketing
Connie
Content Traffic Manager
Runs content traffic across five brands — takes the brief, assigns the work by capacity, and chases every deadline — the job the team had scoped a full-time coordinator to do.
A full-time coordinator, not hired
The team scoped a traffic coordinator to take it off the content lead. They hired Connie instead — eight weeks in, no going back.
Before
The content lead spent most of her week on traffic, not content — logging briefs in a spreadsheet, guessing who was free, and personally chasing every deadline. She was the bottleneck for every request in the business.
What they own
- →Walks anyone in the business through a structured content brief — Requests arrive complete and consistent instead of in a different shape every time
- →Creates and assigns each task in Airtable by current team capacity — Work lands with whoever's actually free, not whoever's top of mind
- →Tracks every deadline and runs a weekly traffic report — What's in progress, due and overdue is visible without the lead chasing it
- →Flags overload and suggests reassignments before work slips — Capacity stops being invisible; nobody quietly drowns
Same team
Other Handlers on this team
Trey · Trade & Supply Chain Desk
Stock and pricing answers on the spot — not a colleague interrupted
Sammy · Warehouse Replenishment Desk
13 interruptions a day, off the team leads
Hubert · Customer Ops Knowledge Desk
Product answers in seconds — not a hunt across brands
Gabby · Ecommerce Reporting Analyst
The managers' reporting hours, back
Tyler · Retail Store Desk
Restock follow-ups that never happened by hand — now routine
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