Product & Catalogue
Newi
NPI Coordinator
Newi owns the administrative spine of every new-product launch — the SKU records, the project instances, the stakeholder chasing — so the product manager stops being the bottleneck.
The launch keying, gone
Dozens of launches a month, around 45 minutes of SKU entry each — plus chasing several teams for every one. Newi owns the lot.
Before
One product manager carried hundreds of SKUs and dozens of launches a month — around 45 minutes of SKU entry per product, a project instance to stand up, and several teams to chase because the reminders only fired when people updated tasks, and they didn't. The result was catalogue fines, missed sales events, and stock landing before the sales team knew it existed.
What they own
- →Create the SKU record for each new product — The 45-minute keying job leaves the product manager's desk entirely
- →Spin up each launch project from the template and populate it — Every launch starts from the same complete baseline
- →Monitor active launches daily, nudging assignees and escalating as deadlines near — The accountability chase happens without a person driving it
- →Send the product manager a daily summary — who's been chased, who's silent, what's overdue — He sees the whole pipeline without working the phones
- →Flag critical-path risks and their downstream impact — A late artwork is caught before it stalls the factory
- →Announce the launch to sales and service when a product hits its confirmed ship milestone — The team learns a product exists before it lands, not after
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